Following up my post on January 31, I received some thoughtful commentary and helplful suggestions about blogging efficiently, including one from a group blog for which posting duties are shared. And as promised, here are the results of my unscientific "survey".
First, the consensus seems to be the obvious: If you get to the bus stop early so you don't have to run to catch a bus that is pulling away, you will likely have a more enjoyable (shall we say more efficient) bus riding experience. Staying ahead of your posts by drafting them---perhaps several of them---in advance makes blogging life much easier. And it also offer the opportunity to be somewhat more reflective about a particular topic instead of being in a rush to write something, anything, just to fill space.
Here are three examples of the stay ahead of the game approach to blogging. If you have a few minutes, be sure to drop by their blogs for a look.
Myra Garces-Bacsal over at the Gathering Books blog. Myra points out that drafting blogs in advance is the only way she and her partners can keep up. "I suppose it helps that there are three of us running Gathering Books.... It's great that we have a lovely system going and that we never run out of creative ideas to try out on the blog." Having an otherwise hectic work schedule demands finding efficient solutions to something as time intensive as blogging or writing of almost any kind can be.
Myra and her partners (Fats and Iphegene) have been blogging for over 18 months. They rotate the blog posting duties, selecting from a stockpile of drafted posts. "...what (has) worked best for me is to draft, write and schedule my posts during the weekend (as much as four or five blogposts) - and kind of spread them out over the next few days (so we have something like 10-14 days of blog posts in advance)." On the commenting side, Myra does her blog visiting during the week and only spends a dedicated amount of time--no more than an hour in one sitting--to read and leave comments.
Likewise, for Blessy Mathew at Reflecting Runes, following a blogging schedule is important. "Since I started my blog 9 months ago, I've strived for consistency...posting and blogging on Mon, Wed, and Fri. This allows me enough days to work on my own writing projects." Blessy says for anyone who leaves a comment on her blog, she feels it's important to respond in kind. "My motto: if someone takes the time to visit and comment on my blog, then I should do the same. It does take time out of my day, but that's the goal of building an audience/readership."
Sylvia Liu at Sylvia Liu Land blog. Sylvia says she struggles with balancing writing and posting on the one hand and commenting on the blogs she visits on the hand. Although somewhat less systematic than Myra's team approach, Sylvia tries to stick to a set schedule. "On the blogging side, I start a lot of drafts of blog posts that are half-finished. I don't have a strict schedule but I like to post twice a week. So when it feels like it's time to post something, I'll go through my drafts and find one that seems right and I'll finish it up."
On the commenting side, Sylvia concedes that the only way she can keep from spending too much time in the blogosphere is to watch the clock. "Now I try to limit the times I'm just surfing and reading other blogs to specific times." So, time saved is essentially time not spent--a common theme among many efficient bloggers.
As for me, I have found myself increasingly sucked into the vortex of the blogosphere, wandering from one blog to the next until I've lost all feeling from the waist down. That can't be good. So, my three-part, take-away lesson is to
(1) celebrate drafts--capturing ideas to be polished later is often enough,
(2) limit the amount of "butt in seat" time in front of my own blog and
(3) spend no more than 30 minutes a day reading and commenting on other blog posts.
Of course, this is easier said than done. But I suppose with a little practice, I could get the hang of it. Whoe knows? Efficient blogging could be the result. With that in mind, I bid you farewell for today. I have a Klondike Derby winter camping event to get ready for.
Showing posts with label networking. Show all posts
Showing posts with label networking. Show all posts
Wednesday, February 15, 2012
Friday, December 9, 2011
The Smell Of Success In Dollars And Scents
It has been said any successful author must be deeply committed to the three "Ps": Promotion, Promotion, Promotion. Well, today I had an epiphany about the latest sure thing in the promotional game. Forget the press releases, book signings, school visits, social networking, virtual book tours and lawn signs. To clearly establish your identity and boost your bottom line, the path has suddenly become clear---get a fragrance.
Apparently, the word is out. After all, pretty much anyone who's anyone has one, from celebrity veterans to those barely more than kids. If you are a celebrity (or if there are those who think you are), a fragrance is almost de rigeur. And it matters not if you are a singer, actor, reality star, model, clothing manufacturer or even a sports figure.
It all started years ago when White Diamonds was announced by Liz as she stepped through a doorway, backlit in brilliant white. Since then Cher, Mariah, Hillary Duff, Britney Spears, Heidi Klume and even Tailor Swift have added at least one signature fragrance to their endorsements. The speed of the fragrance juggernaut boggles the mind.
As a case in point, a couple months ago, soon after the latest celebrity wedding, I was passed at high speed on the Interstate by two purple clad semi-tractor trailers apparently filled with fragrance bottles branded with the recent bride's name. I could hardly believe my eyes; well, except there was little room for my eyes to notice anything else on the road, what with the rapidly moving image of a 40-foot female form plastered on the side of the trucks.
Instinctively, my foot mashed down on the accelerator in a vain attempt to keep up---for safety's sake, of course. Quickly thinking ahead, in the event I got stopped for speeding, I had already worked out my defense. "Officer, it was defensive driving pure and simple, to keep from suffering image-induced whiplash as those eye-popping images sped past me." Sure, it's lame. But in a crisis, you gotta go with the hand that's dealt you.
Female celebrities aren't the only ones hawking perfume. Imagine my surprise when I recently learned that even Derek Jeter has a fragrance. But, come to think of it, most of his teammates have long been aware of the post-game locker room fragrance after pretty much any baseball game, especially games that go into extra innings. And believe it or not, this evening as I watched the latest celebrity news (although it pains me to do so), an ad for Justin Bieber's fragrance line broke into the programing with an urgency that rivaled a test of the National Emergency Warning System.
The take home message? To up your promotional game, add a fragrance to your branding tool kit. And no worries about accusations of vanity. A fragrance with your name on it is even better, especially if it's the French version of your name.
So, what does this all mean for us average folk? And by that I mean those of us without dollars and scents. You know, those who have been working in the trenches, including we authors who have made almost enough from our book sales to afford a starving writer's seven course meal: a "take and bake" pizza and a six pack.
Well, for one thing, we would help the economy by putting more fragrance makers to work. No doubt the manufacturers of blown glass collector bottles would be hiring thousands, not to mention the assemblers of all those little plastic screw tops with push-down misters. And just think of all the new fragrance domain names that the hundreds of newly hired domain name protectors would have to protect.
The smell of economic recovery is clearly in the air. Why, I can see the makings of my new promotional campaign coming sharply into focus: glitzy designer fragrance scratch-and-sniff cards tucked inside each one of my children's picture books, followed by late night guest appearances on The Fragrance Chanel. Then, to top it all off, a splashy ad on one of those multi-story digital-image screens in Time Square will announce GUILLAUME Pour Homme.
Yeah. That sounds a lot better than Eau de Bill....
Apparently, the word is out. After all, pretty much anyone who's anyone has one, from celebrity veterans to those barely more than kids. If you are a celebrity (or if there are those who think you are), a fragrance is almost de rigeur. And it matters not if you are a singer, actor, reality star, model, clothing manufacturer or even a sports figure.
It all started years ago when White Diamonds was announced by Liz as she stepped through a doorway, backlit in brilliant white. Since then Cher, Mariah, Hillary Duff, Britney Spears, Heidi Klume and even Tailor Swift have added at least one signature fragrance to their endorsements. The speed of the fragrance juggernaut boggles the mind.
As a case in point, a couple months ago, soon after the latest celebrity wedding, I was passed at high speed on the Interstate by two purple clad semi-tractor trailers apparently filled with fragrance bottles branded with the recent bride's name. I could hardly believe my eyes; well, except there was little room for my eyes to notice anything else on the road, what with the rapidly moving image of a 40-foot female form plastered on the side of the trucks.
Instinctively, my foot mashed down on the accelerator in a vain attempt to keep up---for safety's sake, of course. Quickly thinking ahead, in the event I got stopped for speeding, I had already worked out my defense. "Officer, it was defensive driving pure and simple, to keep from suffering image-induced whiplash as those eye-popping images sped past me." Sure, it's lame. But in a crisis, you gotta go with the hand that's dealt you.
Female celebrities aren't the only ones hawking perfume. Imagine my surprise when I recently learned that even Derek Jeter has a fragrance. But, come to think of it, most of his teammates have long been aware of the post-game locker room fragrance after pretty much any baseball game, especially games that go into extra innings. And believe it or not, this evening as I watched the latest celebrity news (although it pains me to do so), an ad for Justin Bieber's fragrance line broke into the programing with an urgency that rivaled a test of the National Emergency Warning System.
The take home message? To up your promotional game, add a fragrance to your branding tool kit. And no worries about accusations of vanity. A fragrance with your name on it is even better, especially if it's the French version of your name.
So, what does this all mean for us average folk? And by that I mean those of us without dollars and scents. You know, those who have been working in the trenches, including we authors who have made almost enough from our book sales to afford a starving writer's seven course meal: a "take and bake" pizza and a six pack.
Well, for one thing, we would help the economy by putting more fragrance makers to work. No doubt the manufacturers of blown glass collector bottles would be hiring thousands, not to mention the assemblers of all those little plastic screw tops with push-down misters. And just think of all the new fragrance domain names that the hundreds of newly hired domain name protectors would have to protect.
The smell of economic recovery is clearly in the air. Why, I can see the makings of my new promotional campaign coming sharply into focus: glitzy designer fragrance scratch-and-sniff cards tucked inside each one of my children's picture books, followed by late night guest appearances on The Fragrance Chanel. Then, to top it all off, a splashy ad on one of those multi-story digital-image screens in Time Square will announce GUILLAUME Pour Homme.
Yeah. That sounds a lot better than Eau de Bill....
Friday, May 6, 2011
Poem A Day Challenge for April 14 - 17
Regretably, I was away from my home base and unable to post my daily poems after April 13. So, now I am catching up and will post three or four a day until I reach the end of the April challenge. Although I much prefer the daily postings, this will have to do....
April 14—Write an “Ain’t none of my business” poem.
None Of My Business But…
By Bill Kirk
I know you may think
This ain’t none of my business,
But why did you stuff that soda can
Into the planter box outside the restaurant?
Who’s your mother this week, anyway?
And did you figure no one would mind
Your lighting up in the airport bathroom stall?
What were you smoking anyway?
I gotta tell you it was pretty clever
The way you spray painted your name
Halfway up Half Dome—I guess you’re probably right.
If John Miur had had spray paint in his day,
No doubt he would have done the same thing—NOT!
Give me a break! You may think
This ain’t none of my business.
But think again.
April 15—Write a profile poem—a social media profile, your own profile or someone else’s.
(Note: For some reason, this assignment was difficult—just couldn’t get my head wrapped around it. I gotta say, to me a person’s social media profile is not all that poetic. And then there are the dating/matching profiles, the professional networking profiles, author site profiles and the various ISP provider profiles. Nope—those ideas still don’t help in the poetry department. I suppose one could read “profile” literally and describe a silhouette in poetic fashion as a type of profile. I’ll leave that to someone else to try.)
Can You Believe Some People?
By Bill Kirk
Six feet-two, eyes of blue,
MA, PhD or two.
Soon I’ll be in a town near you.
Sure I’m special—sure I rate.
Don’t say no and don’t be late.
Dinner, dancing, it’s a date.
Yep. That’s my photo on the net.
Rugged, slim and trim? You bet!
Come on. Don’t play hard to get.
OK. Tall, may be a stretch.
School and job? I’m quite a wretch.
You saw me listed as a letch?
Whadya mean I have some gall?
You say the date’s off after all?
Change your mind, give me a call.
Can you believe some people?
April 16—Write a snapshot poem—something that makes you think of a photograph.
Flash Point
By Bill Kirk
The old man stands ramrod straight
Behind the proper lady seated
In a white gingham dress
That covers all from her neck to the floor,
But the toes of her shoes.
Their piercing eyes gaze ahead.
A long row of buttons stand out
Against his dark suit.
The brass tips of a tightly woven
String tie dangle nearly frozen,
Swaying ever so slightly;
Her hands shift then settle
As they both take one last breath—
One-two-three, don’t blink.
FLASH!
April 17—Write a “Big Picture” poem (covering big ideas, emotions or concepts).
In Search Of The Next Big Thing
By Bill Kirk
Is it the idea itself or
The thrill of the search
That spurs us on to discover
The next big thing?
Is leaving well enough alone
Ever really good enough?
If it were, would we be
Where we are today?
Or would we instead
Still be mired in a distant past
Unable to see beyond
The current reality,
Thus leaving human progress
Dead in its tracks?
April 14—Write an “Ain’t none of my business” poem.
None Of My Business But…
By Bill Kirk
I know you may think
This ain’t none of my business,
But why did you stuff that soda can
Into the planter box outside the restaurant?
Who’s your mother this week, anyway?
And did you figure no one would mind
Your lighting up in the airport bathroom stall?
What were you smoking anyway?
I gotta tell you it was pretty clever
The way you spray painted your name
Halfway up Half Dome—I guess you’re probably right.
If John Miur had had spray paint in his day,
No doubt he would have done the same thing—NOT!
Give me a break! You may think
This ain’t none of my business.
But think again.
April 15—Write a profile poem—a social media profile, your own profile or someone else’s.
(Note: For some reason, this assignment was difficult—just couldn’t get my head wrapped around it. I gotta say, to me a person’s social media profile is not all that poetic. And then there are the dating/matching profiles, the professional networking profiles, author site profiles and the various ISP provider profiles. Nope—those ideas still don’t help in the poetry department. I suppose one could read “profile” literally and describe a silhouette in poetic fashion as a type of profile. I’ll leave that to someone else to try.)
Can You Believe Some People?
By Bill Kirk
Six feet-two, eyes of blue,
MA, PhD or two.
Soon I’ll be in a town near you.
Sure I’m special—sure I rate.
Don’t say no and don’t be late.
Dinner, dancing, it’s a date.
Yep. That’s my photo on the net.
Rugged, slim and trim? You bet!
Come on. Don’t play hard to get.
OK. Tall, may be a stretch.
School and job? I’m quite a wretch.
You saw me listed as a letch?
Whadya mean I have some gall?
You say the date’s off after all?
Change your mind, give me a call.
Can you believe some people?
April 16—Write a snapshot poem—something that makes you think of a photograph.
Flash Point
By Bill Kirk
The old man stands ramrod straight
Behind the proper lady seated
In a white gingham dress
That covers all from her neck to the floor,
But the toes of her shoes.
Their piercing eyes gaze ahead.
A long row of buttons stand out
Against his dark suit.
The brass tips of a tightly woven
String tie dangle nearly frozen,
Swaying ever so slightly;
Her hands shift then settle
As they both take one last breath—
One-two-three, don’t blink.
FLASH!
April 17—Write a “Big Picture” poem (covering big ideas, emotions or concepts).
In Search Of The Next Big Thing
By Bill Kirk
Is it the idea itself or
The thrill of the search
That spurs us on to discover
The next big thing?
Is leaving well enough alone
Ever really good enough?
If it were, would we be
Where we are today?
Or would we instead
Still be mired in a distant past
Unable to see beyond
The current reality,
Thus leaving human progress
Dead in its tracks?
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